Waterless orally dissolving film combines oral hygiene with ‘tongue color’ styling
Limited-edition 7-count exclusive bundle to be sold at Olive Young
HLB Global’s (003580) oral care brand ‘Brissé’ announced on October 2 that its flagship product, the ‘Rabbit Tongue Tint Film’, has been selected as a featured item for CJ Olive Young’s October ‘Olive Young Pick’ (OLyoung Pick) promotional campaign.
Capitalizing on this selection, HLB Global will launch an exclusive 7-count bundle pack available in limited quantities across Olive Young stores nationwide.
The Rabbit Tongue Tint Film is an orally dissolving film (ODF) designed to melt on the tongue without water. It uniquely combines traditional oral hygiene functions—such as surface tongue care and halitosis relief—with a cosmetic ‘tongue color’ feature.
Formulated with natural food colorings, the product allows users to impart a subtle tint to the tongue while eliminating the need for water or applicators. The company emphasized that its compact design ensures high portability, making it ideal for use after meals, while traveling, or when outdoors.
Through this Olive Young Pick selection, HLB Global aims to expand its consumer touchpoints within the platform, bolster brand awareness for Brissé, and steadily broaden its retail distribution channels going forward.
“Being chosen for the Olive Young Pick allows us to introduce Brissé’s innovative oral care line to a much wider consumer base,” a representative for HLB Global said. “We will continue to introduce products that blend practical convenience with novel concepts.”
