Five Cica Calming series products now on sale at Eunpyeong and Wolgye branches
Additional launch scheduled for Starfield Market Gunsan branch on the 30th
HLB Life Science’s skincare brand "TETRAFORCE" has expanded its offline distribution network by entering E-Mart’s Wow Shop.
HLB Life Science announced on the 22nd that TETRAFORCE products have been rolled out at the Eunpyeong and Wolgye branches of E-Mart Wow Shop, showcasing five products from its flagship "Cica Calming series."
TETRAFORCE is a skincare brand focused on skin soothing and the management of oil-moisture balance. The newly launched lineup comprises five items: Cica Calming Toner, Clear Green Ampoule, Soothing Cream, Spot Gel, and Clay Mask.
The Cica Calming series features a proprietary formula blending extracts of centella asiatica, tea tree, houttuynia cordata, and green tea. Each product is formulated to address various skin concerns, ranging from hydration and skin soothing to sebum and keratin management.
HLB Life Science is also scheduled to open an additional store at Starfield Market’s Gunsan branch on the 30th. Through these moves, the company plans to broaden its offline touchpoints, allowing consumers to experience and purchase its products firsthand.
An official from HLB Life Science stated, "This entry into E-Mart Wow Shop provides an opportunity to introduce TETRAFORCE’s key products to a broader consumer base. We will continue to expand our offline retail channels to boost brand awareness and strengthen engagement with consumers."
