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HLB's 'The River' Hosts SM C&C Workshop as It Expands Corporate Event Business

HLB F&B's multi-cultural river venue 'The River' hosted a corporate workshop for SM C&C, drawing top talent and executives as the company steps up efforts to secure high-end corporate events.

HLB's 'The River' Hosts SM C&C Workshop as It Expands Corporate Event Business
MTIMES Archive / Photo

SM C&C artists and executives gather for networking, dining, and live performances

Venue looks to accelerate expansion in corporate events utilizing Han River floating cultural complex

HLB F&B announced that 'The River', a floating multi-cultural complex on the Han River in Seoul, recently hosted the 'SM All Together' workshop for the entertainment business division of SM C&C.

The event brought together prominent entertainers and corporate executives affiliated with SM C&C, including Kang Ho-dong, Jun Hyun-moo, Seo Jang-hoon, Chang Young-ran, Jang Do-yeon, and Jang Sung-kyu. Attendees enjoyed networking against the backdrop of the Han River's night view, accompanied by fine dining and live performances.

The River is a premier floating complex equipped with dining, cultural, and leisure facilities. It houses convention spaces tailored for corporate seminars and brand events, alongside the wine and jazz bar 'NOCT', the contemporary bar 'MELT', and the contemporary French-Korean dining venue 'Le Da'.

Offering full-building buyouts, the venue can curate customized programs combining dining, live performances, and networking tailored to the specific objectives of each event. For the SM C&C workshop, The River’s in-house culinary team prepared a bespoke menu featuring finger foods and buffet selections.

"The River combines a distinctive Han River location with professional F&B services and diverse cultural and entertainment content," an official at HLB F&B said. "Building on this successful event, we will continue to strengthen our competitive edge by attracting a wide range of tailored gatherings, including corporate workshops, brand launches, and VIP receptions."

MARKET Times

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