Program features ‘Run-BTI’ to identify personalized running patterns based on blood glucose correlation; offers tailored training advice across eight distinct types.
Company promotes ‘Picoling’ continuous glucose monitor to broaden consumer engagement in the sports and wellness markets.
HLB Life Care, a subsidiary of HLB Global (003580), has launched an interactive program at the ‘2026 Korea Running Expo’ that bridges the gap between high-performance running and systematic blood glucose management. By introducing its continuous glucose monitor (CGM), “Picoling,” and proposing personalized exercise strategies, the company is actively expanding its consumer reach into the burgeoning sports and wellness industry.
HLB Life Care announced on the 30th that it is operating an interactive booth at the expo, which is being held through the 31st at the Seoul Trade Exhibition & Convention Center (SETEC) in Gangnam-gu, Seoul. The event is hosted by Runnable, the organizer of the JTBC Seoul Marathon.
A key feature of the booth is the proprietary “Run-BTI” test. Developed using data on the correlation between exercise and blood glucose levels researched by Dr. Kim Jung-gyu of Seocho Endo Clinic, the test is designed to help participants easily grasp the complex relationship between physical activity and metabolic health.
Modeled after personality assessments like MBTI, Run-BTI requires participants to answer 10 questions to determine their specific running profile—such as "fasting-run vulnerable," "slow digestion," or "energy-depletion prone"—among eight predefined categories. Based on the results, the system recommends optimal meal timing and energy supply strategies tailored to the individual’s physiological profile.
The program visualizes blood glucose fluctuations before, during, and after a run as a “fuel gauge for the body,” alerting participants to hypoglycemia risks and the appropriate timing for energy intake. This guidance is intended to help users form healthier exercise habits by emphasizing the critical role of glucose management.

[Caption=Visitors at the ‘2026 Korea Running Expo’ participate in the HLB Life Care ‘Run-BTI’ test using the Picoling system. Source: HLB Life Care]
Throughout the event, the company is offering various promotions, including giveaways for those who sign up for the Picoling online mall or complete the Run-BTI test. Participants who share their results on Instagram Stories receive a three-day supply of "Pre-meal Sugar Balance" (Sikjeondangbu), and visitors receive a leaflet containing a 15% discount coupon for the Picoling mall.
Picoling is a compact, smart CGM that allows users to monitor blood glucose levels in real time for up to 15 days without the need for traditional finger-prick blood sampling. Via the dedicated “My Picoling” application, users can track how daily activities—including meals, exercise, and sleep—influence their blood sugar, providing actionable insights for lifestyle management.
Since the launch of Picoling in April, HLB Life Care has been aggressively scaling its health management services. The company has recently introduced supplementary products such as "Pre-meal Sugar Balance" and low-sugar meal kits like "Mildang-Sotbap," creating an integrated ecosystem that links blood glucose tracking with nutritional management.
The company plans to leverage its participation in this expo to highlight the necessity of blood glucose control during athletic activities and to further integrate Picoling into broader sports and wellness applications.
Kim Seung-soo, CEO of HLB Life Care, stated, “Because blood glucose levels fluctuate significantly based on various daily activities, including both meals and exercise, it is crucial for individuals to understand and manage their unique patterns. We will continue to expand our personalized health management services by integrating Picoling’s data with exercise and dietary routines.”
[SOURCE]


![HLB Life Care Showcases Integration of Blood Glucose Monitoring and Running at ‘Korea Running Expo’
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HLB Life Care, a subsidiary of HLB Global, is expanding its footprint in the sports and wellness sector by debuting its "Run-BTI" program and "Picoling" continuous glucose monitor at the 2026 Korea Running Expo.
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<blockquote><p>Program features ‘Run-BTI’ to identify personalized running patterns based on blood glucose correlation; offers tailored training advice across eight distinct types.</p><p>Company promotes ‘Picoling’ continuous glucose monitor to broaden consumer engagement in the sports and wellness markets.</p></blockquote><p>HLB Life Care, a subsidiary of HLB Global (003580), has launched an interactive program at the ‘2026 Korea Running Expo’ that bridges the gap between high-performance running and systematic blood glucose management. By introducing its continuous glucose monitor (CGM), “Picoling,” and proposing personalized exercise strategies, the company is actively expanding its consumer reach into the burgeoning sports and wellness industry.</p><p>HLB Life Care announced on the 30th that it is operating an interactive booth at the expo, which is being held through the 31st at the Seoul Trade Exhibition & Convention Center (SETEC) in Gangnam-gu, Seoul. The event is hosted by Runnable, the organizer of the JTBC Seoul Marathon.</p><p>A key feature of the booth is the proprietary “Run-BTI” test. Developed using data on the correlation between exercise and blood glucose levels researched by Dr. Kim Jung-gyu of Seocho Endo Clinic, the test is designed to help participants easily grasp the complex relationship between physical activity and metabolic health.</p><p>Modeled after personality assessments like MBTI, Run-BTI requires participants to answer 10 questions to determine their specific running profile—such as "fasting-run vulnerable," "slow digestion," or "energy-depletion prone"—among eight predefined categories. Based on the results, the system recommends optimal meal timing and energy supply strategies tailored to the individual’s physiological profile.</p><p>The program visualizes blood glucose fluctuations before, during, and after a run as a “fuel gauge for the body,” alerting participants to hypoglycemia risks and the appropriate timing for energy intake. This guidance is intended to help users form healthier exercise habits by emphasizing the critical role of glucose management.</p><figure class="image"><img style="aspect-ratio:2550/1618;" src="https://media.markettimes.co.kr/1000181135.png" width="2550" height="1618"></figure><p>[Caption=<span style="color:rgb(0,112,192);">Visitors at the ‘2026 Korea Running Expo’ participate in the HLB Life Care ‘Run-BTI’ test using the Picoling system. Source: HLB Life Care]</span></p><p>Throughout the event, the company is offering various promotions, including giveaways for those who sign up for the Picoling online mall or complete the Run-BTI test. Participants who share their results on Instagram Stories receive a three-day supply of "Pre-meal Sugar Balance" (Sikjeondangbu), and visitors receive a leaflet containing a 15% discount coupon for the Picoling mall.</p><p>Picoling is a compact, smart CGM that allows users to monitor blood glucose levels in real time for up to 15 days without the need for traditional finger-prick blood sampling. Via the dedicated “My Picoling” application, users can track how daily activities—including meals, exercise, and sleep—influence their blood sugar, providing actionable insights for lifestyle management.</p><p>Since the launch of Picoling in April, HLB Life Care has been aggressively scaling its health management services. The company has recently introduced supplementary products such as "Pre-meal Sugar Balance" and low-sugar meal kits like "Mildang-Sotbap," creating an integrated ecosystem that links blood glucose tracking with nutritional management.</p><p>The company plans to leverage its participation in this expo to highlight the necessity of blood glucose control during athletic activities and to further integrate Picoling into broader sports and wellness applications.</p><p>Kim Seung-soo, CEO of HLB Life Care, stated, “Because blood glucose levels fluctuate significantly based on various daily activities, including both meals and exercise, it is crucial for individuals to understand and manage their unique patterns. We will continue to expand our personalized health management services by integrating Picoling’s data with exercise and dietary routines.”</p>
[SOURCE]](https://media.markettimes.co.kr/%E2%80%982026%20%EC%BD%94%EB%A6%AC%EC%95%84%20%EB%9F%AC%EB%8B%9D%20%EC%97%91%EC%8A%A4%ED%8F%AC%E2%80%99%20%EB%B0%A9%EB%AC%B8%EA%B0%9D%EB%93%A4%EC%9D%B4%20HLB%EB%9D%BC%EC%9D%B4%ED%94%84%EC%BC%80%EC%96%B4%20%ED%94%BC%EC%BD%94%EB%A7%81%EC%9D%98%20%E2%80%98%EB%9F%B0BTI%E2%80%99%20%ED%85%8C%EC%8A%A4%ED%8A%B8%EC%97%90%20%EC%B0%B8%EC%97%AC%ED%95%98%EA%B3%A0%20%EC%9E%88%EB%8B%A4.(1)-800x600.webp)



